Here’s something I’ve been thinking about for a long time. It’s inspired by a single sentence I read once in a large volume of writing by personal improvement pioneer James Allen… “You will become as small as your controlling desire;as great as your dominant aspiration.“ My thoughts on this… Entrepreneurs and high achievers have a […]
Category Archives: Business
Copywriting Tip: Let Your Reader Think They’re Unique (Even Though They Aren’t)
Newsflash. Humans are basically the same predictable people that we’ve always been. There’s nothing really shocking or unique about us. That said, we all desperately want to be unique (while ironically wanting to fit in. It’s complicated). Here’s what this means for your copy: you need to help your reader feel that they are unique […]
Copywriting Tip: Tell Your Discovery Story
You have a solution to your reader’s problem… but it didn’t magically fall from the sky. How did you discover it? How did you test it and implement it? How did it work for you? How much effort was it? Telling your discovery story does a number of things: It makes your copy more compelling […]
Here’s What I’d Do If I Started Freelancing Today
One of my very favorite things to do is help people become freelance writers. Since I was a kid, I wanted to be a writer. It was the only thing I ever wanted to do! (And when I started full-time freelancing in 1999 and then failed a couple years later, it just about killed me!) […]
Copywriting Tip: Guides Are Great Lead Magnets
Want to share some info with your audience in a lead magnet offer? Ebooks used to the thing to offer. But those have since been devalued because everyone offerdd them. Then, reports had a higher perceived value at first because they felt more substantial and formal. However, reports went the way of ebooks and became […]