I’ve said in the past that you should sell an emotion. That’s true, and it doesn’t change what I’m about to tell you here… You need to sell a specific result and/or deliverable. It can’t just be a generic result of improvement or of solving a problem. It needs to be ultra-specific. The more specific […]
Category Archives: Business
Copywriting Tip: Offer A Guarantee
Even when your copy is compelling, your readers want to find a reason not to buy from you. They are skeptical. And, one of the reasons they’ll create in their own mind is: what if I lose money because it doesn’t work? Eliminate this fear of risk and loss by offering a guarantee. Assure them […]
Copywriting Tip: You Can’t Have It All Together
Your audience doesn’t want to buy from someone who is perfect. (We actually hate perfect people.) Therefore, when you’re writing your copy, introduce slight imperfections into the copy. Don’t play the role of the high-level perfect guru; instead, adopt the mindset that you are an imperfect person and just a few steps ahead of your […]
Time Management Tricks For Copywriters And Freelancers
As a copywriter, I sell my time. … err… well, technically I sell my expertise but it’s constrained by the time it takes to deliver it, so the more I can decouple that limitation, the more of my expertise I can sell, and the more money I make. Therefore, over the years I’ve built up […]
Copywriting Tip: Offer Intant Relief
People want instant relief. They don’t want to have to work for a solution… even if they know that the solution requires work. It’s why so many diets fail. It’s why people become so-called “shelf-help” addicts. Because they buy something to get instant relief. You can tap into this same mindset in your sales copy […]