The Business Diamond Framework™ is a new way of looking at a business. There are many different kinds of businesses but all of those businesses perform the same four functions to achieve their unique ends. Those four functions can be depicted like this: “Leadership” represents the vision-casting and management of decision-makers. “Value-Add” represents the input-side […]
Facebook ads are great examples of wasted money. This one demonstrates what happens when you hire a non-English-speaking writer to create internet marketing material. Disclaimer: Okay, maybe not ALL Facebook ads suck, but many many many of them do.
The Business Diamond Framework&trade is a tool I’ve created in the past couple of years to help businesses achieve profitable growth. From time to time, you’ll read about the Framework and how you can apply it to your business. The Business Diamond Framework™ started life as a way for me to quickly understand my clients’ […]
My favorite commercials right now are for Dos Equiis. “The Most Interesting Man in the World” is a brilliant series and have done what plenty of other marketing has failed to do: Entice me to buy their product. The beer is decent (I’ve tasted better, I’ve tasted worse) and I have no illusions about actually […]
I was in Google Trends the other day, doing some research for a client. On a whim, I decided to also see the search trend for “recession”. What an interesting find! Here is Google’s Trend graph: At first glance, it’s shocking to see how much the search volume and news references have grown. It’s shocking, […]