5 things I hate about TV commercials (#4)

#4: Weak connections between the hook and the pitch This one is a little more specialized and can be easy to miss. But once you notice it, it will drive you crazy because it happens so frequently. Most TV commercials contain a hook, a pitch, and a close. The hook is the introductory sentence or […]

5 things I hate about TV commercials (#5)

#5: Fake Science If you’ve ever seen commercials for haircare or skincare products, dish detergent, medicine, or paper towels, you’ve seen this quasi-scientific demonstration. It works like this: While the narrator is describing the superior function of the product, you get to see a visual of the scenario but it is meant to look scientific. […]

Beloved SWOT analysis – Revised

The Business Diamond Framework™ (along with the 3i Methodology™) is a guide that helps practitioners know which tools to use, and when. The SWOT analysis is one of dozens of tools used in the Business Diamond Framework™. Normally a single SWOT analysis might be applied to the entire business (or business unit). But with the […]

InFocus: The Leadership Diamond

The Business Diamond Framework™ is made up of 4 “Function Diamonds” — the Leadership Diamond, the Support Diamond, the Value-Add Diamond, and the To-Market Diamond. In these “InFocus” blogs, I’ll choose an aspect of the Framework and talk about it in greater detail. Today’s blog — the Leadership Diamond. Leadership is a broad category. In […]

Business Diamond Framework: 3i Methodology introduction

On its own, the Business Diamond Framework™ is a useful concept to simplify, understand, and communicate a complex business. (Click to review a brief introduction). However, it is incomplete without a specific methodology — the 3i Methodology™ — which applies the Framework to the business in three distinct stages that provide Insight, Innovation, and Implementation. […]