Copywriting Tip: Use Frequent Headlines

For longer copy, use headlines throughout the copy… even as frequent as one per paragraph. Headlines break up the text and draw people along the page, and a well-written headline will use intrigue to tempt people to keep reading. The other advantage is: you’ll also communicate to the “skimmers”—those who skim the copy without reading […]

6 Types Of Benefits For Your Copywriting

One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]