Many Businesses Talk About Their Avatars… But Few Consider THIS Factor

Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]

The Battle Inside Every Entrepreneur

Here’s something I’ve been thinking about for a long time. It’s inspired by a single sentence I read once in a large volume of writing by personal improvement pioneer James Allen… “You will become as small as your controlling desire;as great as your dominant aspiration.“ My thoughts on this… Entrepreneurs and high achievers have a […]

Copywriting Tip: Let Your Reader Think They’re Unique (Even Though They Aren’t)

Newsflash. Humans are basically the same predictable people that we’ve always been. There’s nothing really shocking or unique about us. That said, we all desperately want to be unique (while ironically wanting to fit in. It’s complicated). Here’s what this means for your copy: you need to help your reader feel that they are unique […]