I’m like the Sir Edmund Hillary of search: I have climbed a mountain of data to the highest point and looked around to discover that I cannot keep going… and there’s no one else here. Am I the only person who thinks that “limited partnership news” is a valid search term that deserves content? Or […]
One of my jobs as a writer is to capture the story of the product or service my client is trying to sell. Depending on the medium (webcopy, article, brochure, etc.) that story is told in different ways. But no matter what, that story needs to be there. People are drawn to story. Religion and […]
Innovation: I am fascinated by innovation. I love the idea of pushing the boundaries beyond “what we’ve always done” into new territory. Innovation does not just have to happen in the area of new products or services (although that’s usually the first thought). Innovative ideas can also spring from changing how something is done. Last […]
Microsoft’s success for so long has been to provide usable tools that are standardized across many computers. They’re not the best tools, they’re not the cheapest, they’re not the most expensive, but they’re ubiquitous and workable. That recipe has worked for Microsoft for a long time; desktops were Microsoft’s domain. But now, plenty of their […]
Great sales book. One of only two sales books I own. I read it over and over and over.