5 things I hate about TV commercials (#3)

#3 Fake Urgency This post doesn’t come with a snappy little video.  It doesn’t need to. I won’t even be able to scratch the surface of this nonsense and you’ll be able to list many, many more instances of fake urgency that you’ve seen. Urgency in advertising is meant to encourage viewers to run to […]

5 things I hate about TV commercials (#4)

#4: Weak connections between the hook and the pitch This one is a little more specialized and can be easy to miss. But once you notice it, it will drive you crazy because it happens so frequently. Most TV commercials contain a hook, a pitch, and a close. The hook is the introductory sentence or […]

5 things I hate about TV commercials (#5)

#5: Fake Science If you’ve ever seen commercials for haircare or skincare products, dish detergent, medicine, or paper towels, you’ve seen this quasi-scientific demonstration. It works like this: While the narrator is describing the superior function of the product, you get to see a visual of the scenario but it is meant to look scientific. […]

Beloved SWOT analysis – Revised

The Business Diamond Framework™ (along with the 3i Methodology™) is a guide that helps practitioners know which tools to use, and when. The SWOT analysis is one of dozens of tools used in the Business Diamond Framework™. Normally a single SWOT analysis might be applied to the entire business (or business unit). But with the […]

InFocus: The Leadership Diamond

The Business Diamond Framework™ is made up of 4 “Function Diamonds” — the Leadership Diamond, the Support Diamond, the Value-Add Diamond, and the To-Market Diamond. In these “InFocus” blogs, I’ll choose an aspect of the Framework and talk about it in greater detail. Today’s blog — the Leadership Diamond. Leadership is a broad category. In […]