It’s a common topic of discussion among business owners that bricks-and-mortar stores are dying… as if the very presence and ubiquity of the internet is leading to the inevitable demise of in-person shopping. And maybe that’s a possibility in the future… for some stores… but I don’t see it as the sweeping inevitability that people […]
Category Archives: Business
“The Business That Can Spend The Most To Acquire A Customer—Wins”
“The business that can spend the most to acquire a customer wins.” – Dan Kennedy This is a quote from Dan Kennedy. I’ve heard it many times in his books, his trainings and from others who quoted him. Most recently I read it again in Russell Brunson’s book Dotcom Secrets (which I was just leafing […]
Why Every Copywriter Should Be Watching ‘Comedians In Cars Getting Coffee’
The show Comedians In Cars Getting Coffee is not new. According to imdb, it just finished its 10th season. But I don’t watch a lot of TV and I was slow to jump on this show but now that I started watching it, I’m religiously catching up by watching an episode almost every day. If […]
When Was The Last Time You Updated Your Avatar?
You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]
5 Business Growing Tips You Can Do in the Next 5 Minutes
Running a business takes a lot of work and it can feel like you are juggling a million things all at once. With so much to do, how can you grow your business? Here are 5 business-growing tips you can do in the next 5 minutes to see almost immediate results. 1. Identify the bottom […]