Who are you competing against? Chances are, you might think of your direct competitors, and that’s who you might refer to in your copy. However, you’re leaving money on the table by not addressing the other types of competitors that influence whether your prospects buy from you. There are 4 types of competitors and your […]
Category Archives: Business
Copywriting Tip: Satisfy The 2 Basic Human Needs
Everyone wants to think they are more complex and philosophical than they are. But humans really only have 2 basic needs that must be fulfilled in life. These 2 basic needs determine all decisions in life, including all buying decisions. Those basic needs are: survival and status. People make survival decisions to keep themselves and […]
Copywriting Tip: Make Your Call To Action Part Of Your Sequence
People read in sequence and hate the open loops of skipped numbers. That’s why I’ve said before that you need to number your points. Want to take this a step further? Make your call to action the final number in your sequence. So, if you have numbers 1 through 4 as your main points, number […]
Copywriting Tip: Use Frequent Headlines
For longer copy, use headlines throughout the copy… even as frequent as one per paragraph. Headlines break up the text and draw people along the page, and a well-written headline will use intrigue to tempt people to keep reading. The other advantage is: you’ll also communicate to the “skimmers”—those who skim the copy without reading […]
6 Types Of Benefits For Your Copywriting
One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]