You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]
Category Archives: Business
5 Business Growing Tips You Can Do in the Next 5 Minutes
Running a business takes a lot of work and it can feel like you are juggling a million things all at once. With so much to do, how can you grow your business? Here are 5 business-growing tips you can do in the next 5 minutes to see almost immediate results. 1. Identify the bottom […]
8 Lead Magnets That Successful Businesses Are Using Right Now
If you run a business, you probably want to generate leads. One of the best ways to do that is to create a lead magnet—some kind of incentive that entices people to find out more. They share their information in exchange for that incentive and, in the process, they become leads and enter your sales […]
Deconstructing The Selling Process In Your Sales Funnel
In your sales funnel, you ultimately turn leads into customers through the following process: generate leads qualify them into prospects convert those prospects into customers The upper half of the sales funnel tends to be thought of as marketing and the bottom half tends to be thought of as sales (although truth be told, it’s […]
Online Marketing Strategies For Restaurants
It was Saturday afternoon. I was looking for a restaurant to go to with my wife for the evening. We reviewed our mental short-list of places we’d driven past and said, “oh, we should eat there.” And now we were in decision-making mode. So we checked online to see when the restaurant was open ’til […]