Client Spotlight: Gail Boswell’s Stay In Touch(R) System

AaronHoos_BusinessWriter_client_SITSReal Estate professionals can have a hard time generating leads and getting repeat business. Part of the problem is lack of differentiation in a highly competitive market. That’s where Gail Boswell’s Stay In Touch® System comes in. Gail Boswell is a successful real estate professional who has helped other real estate professionals to connect with their target market through postcards.

Her postcards are exceptionally well designed and her system has proven to be a success-generator for thousands of real estate agents over the years.

I’ve been working with Gail and her team on a number of different projects, primarily to create a larger presence on the web. There is a huge opportunity for a number of professionals (real estate professionals, of course, but also financial professionals, medical professionals, and others) to grow their business with postcards.

Favorite video: Vision of manufacturing video

Decided to add another weekly feature to my blog: Favorite videos. Most of these will be related to business, strategy, and/or marketing in some way.

This week’s favorite video: Microsoft’s future vision of manufacturing. I like it when companies dream big and think about what could be; I think it contribute to more than just their R&D department but it inspires other entrepreneurs to create as well!

Today’s #bizlunchclub discussion: Automated Prescription Vending

User @kahji asked about Automated Prescription Vending machines on today’s BusinessLunchClub discussion. Great question! It made me think about the pros and cons, and I sent some in a tweet but am expanding on it here.


  • Lower cost: Less cost for storage, pharm-techs, etc.
  • Reduced human error: I can’t read those doctor’s prescriptions and I’m not sure that pharmacists can, either.
  • 24/7 service: Assuming that these are in a publicly accessible place 24/7. (Although, in some neighborhoods, that might be a con, not a pro).


  • It seems like there is little control over who can pick up the meds. APVs would allow anyone with the right prescription document to get it. That doesn’t seem right to me. Isn’t there some kind of identity check required for the release of meds? [Disclaimer it’s been a long time since I’ve had a prescription filled… so maybe there isn’t].
  • Pharmacists are (in my opinion) a HUGE part of the medical system but are undervalued as merely being human prescription vendors. I think they can do much more and I’m afraid that we would lose that with a vending machine. In many ways, it’s not like a bank’s ATM (replacing the teller) or a pop machine (replacing the convenience store clerk). Pharmacists also provide advice.

Potential middle ground: Standard meds for seasoned users would be a good use for APVs. But for first time med users, and for medicines that have serious side-effects or non-standard formulations, a pharmacist is still necessary.

As an investment opportunity, I’m curious about getting one of these for the lobbies of doctor’s offices. Doctor writes a prescription and it can be filled right in the lobby on the patient’s way out the door. Fast and convenient. I’m not sure about the ethical implications, though: would a doctor tend to prescribe medication that was available at their APV (assuming that they’re getting a small incentive)?

Here’s a cautionary tale from my college days: We had a vending machine in the laundry room of my dorm. And someone discovered that if you put inyour change, you could get your pop… and then you could also get as many iced teas as you wanted, simply by pressing the iced tea button several times. And then you could press the coin return button and a handful of change would be dispensed. As you can imagine, it lasted until we ran out of iced tea and change and then the company switched machines. Note to APV manufacturers: You’ll want to implement some related controls!

Tips to get more out of #businesslunchclub


If you’re a business owner who is stuck at your desk for lunch, you might be getting work done but you’re missing out on the powerful networking opportunities of a business lunch. That’s where BusinessLunchClub comes in. BusinessLunchClub is where entrepreneurs on Twitter have lunch. If you’re stuck at your desk but want to do some networking, tweet while you eat and add the hashtags #businesslunchclub, #bizlunchclub, or #blc.

Read 8 Ways to Use BusinessLunchClub to Grow Your Busines.

Here are a couple of tips to help you get more out of BusinessLunchClub:

Either invite a handful of people to participate or tweet out that you’re looking for others to join you.

For example: @AaronHoos you around for #businesslunchclub?
Or: Stuck at my desk. #bizlunchclub anyone?

You might also want to schedule your next BusinessLunchClub meeting. Mondays with one group of colleagues, Tuesday with another, etc. Consider having a business problem that you’d like to talk about.

Just like many business lunches have a purpose (besides eating at the same table), BusinessLunchClub is made more beneficial when you participate with a goal in mind. Perhaps it might be “I need to find someone to help me solve this business problem” or it might be broader, like “I’d like to learn something about a few of my followers or it might just be a nice way to make your stuck-at-your-desk lunch a little more valuable.