The Attitude Of Adventure

I stumbled upon this quote by accident a couple of years ago. It resonated with me enough for me to put it into Evernote and reflect on it. Since that first discovery, it’s become my favorite quote. I read it daily and it inspires me each time. I hope you find it as inspiring as I do.

“Adventure isn’t hanging on a rope off the side of a mountain. Adventure is an attitude that we must apply to the day-to-day obstacles of life—facing new challenges, seizing new opportunities, testing our resources against the unknown and in the process, discovering our own unique potential.”

John Amatt

Copywriting Tip: Offer A Guarantee

Aaron Hoos - Copywriting Tips

Even when your copy is compelling, your readers want to find a reason not to buy from you. They are skeptical.

And, one of the reasons they’ll create in their own mind is: what if I lose money because it doesn’t work?

Eliminate this fear of risk and loss by offering a guarantee. Assure them you’ll give them their money back, without any hoops to jump through. (And, of course, deliver on that promise if it occurs).

But here’s the thing: guarantees can help increase sales but don’t necessarily create more returns. Even longer guarantees have that impact; sure, you might get a really old sale returned but more people will buy without a comparative increase in returns.

Therefore, give your guarantee some teeth to help eliminate that fear of risk and loss.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Copywriting Tip: You Can’t Have It All Together

Aaron Hoos - Copywriting Tips

Your audience doesn’t want to buy from someone who is perfect. (We actually hate perfect people.) Therefore, when you’re writing your copy, introduce slight imperfections into the copy. Don’t play the role of the high-level perfect guru; instead, adopt the mindset that you are an imperfect person and just a few steps ahead of your reader.

This shift in mindset keeps you real to your audience; they want to see that the solution worked for a regular person so that it will also work for them.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Time Management Tricks For Copywriters And Freelancers

Aaron Hoos

As a copywriter, I sell my time.

… err… well, technically I sell my expertise but it’s constrained by the time it takes to deliver it, so the more I can decouple that limitation, the more of my expertise I can sell, and the more money I make.

Therefore, over the years I’ve built up a few tips and tricks to help me overcome the time limitation to get more done. And recently, when another writer asked me how I stay focused and on track each day, I replied with the following email.

I thought it was a valuable email for everyone so I’ve edited it slightly to remove anything identifiable to the original audience and am sharing these tips for anyone who is a copywriter, freelancer, creative professional, etc. to help get more done so you can sell more of your expertise with less time limitation. (And yes, of course there are other strategies as well, but this is a solid list that you should implement if you haven’t already.)

The Time Management Tricks…

Hope you’re having a great day!

Here are some tools and strategies I’ve built over the years to help me stay focused and productive through the day.

So, you already track your wordcount each day, and specifically I think you use some form of that red-time/green-time time tracking. That’s good. For me, that was the most useful strategy. The red-time, green-time was the biggest game changer.

Another one I did for a little while was to chart how my daily work impacted my annual income: I did a chart each day of

  1. How many words I wrote (in one column)
  2. Multiplied by the amount per word that I get paid (in a second column)
  3. Multiplied by 250 (in a third column).

So the first column tracked my daily wordcount, the second column estimated how much I made each day, and the third column basically told me: if I maintained this level of productivity for a year, how much would I earn?

(Although, in retrospect, I didn’t find that tool as useful from a motivational/productivity perspective as I did from an understanding how to balance my work and my life to find the optimum amount of money I want to earn while still enjoying my life… with the proviso that there are seasons of extra busyness and that’s okay too). 

Another thing I’ve done in the past is tried to gamify each day: So, I set a certain number of points for things (mostly wordcount but sometimes other things like marketing or whatever you want to measure), and take away points for other things (like allowing interruptions or whatever), and then after accumulating so many points you get a reward.

I think after winning so many points I got to spend a certain dollar amount on Amazon or something.

I try to build rules into my day. When I started doing something that worked really well for me, I set a bunch of rules for each day. (Not too many or I’ll forget to do them, but a few.) For example, a few of my work-related rules are:

  1. Get up by 6AM
  2. Focus on word-count in the morning and admin/marketing/research in the afternoon
  3. Write 500 words for clients within the first 30 minutes (preferably something really simple stuff doesn’t require a lot of brainpower)
  4. Don’t look at social media or emails until I’ve written 2000 words
  5. Aim to write 4000 words before lunch
  6. Write 6000 words each and every day 

that kind of thing. I do have a couple of other rules around fitness and that kind of thing but that has worked really well for me. And that’s not to say that I follow them every day, since that’s the way life happens sometimes, but I have a little chart and I track it and look for trends. If I notice that I’m really sucking at getting up at 6 then I address that.

Summary

The freelancer I shared these with was able to bump up his productivity pretty dramatically by just adopting a couple of these… if you’re a freelancer, copywriter, graphic designer, photographer, creative professional, whatever, I hope you find these helpful too!

Copywriting Tip: Offer Intant Relief

Aaron Hoos - Copywriting Tips

People want instant relief. They don’t want to have to work for a solution… even if they know that the solution requires work.

It’s why so many diets fail. It’s why people become so-called “shelf-help” addicts. Because they buy something to get instant relief.

You can tap into this same mindset in your sales copy even if your product or service requires work. Simply highlight how the reader will feel when they have achieved whatever you are selling. Focus on selling the positive post-completion emotion (after all, that’s what they are buying).

(And for the people whose ethics are offended by the above paragraph? Let me make it plain and simple people ALWAYS buy the positive emotion, and nothing else. But you still need to deliver a high-value product or service and help your customers benefit from it.)

It comes down to instant relief: that’s what your audience wants and that’s what they’ll buy… and even if it takes some work, they’re ultimately buying from you the instant emotional experience of the feeling of a solved problem.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)