Recently I posted a blog about how Google Trends “predicted” the recession. While I was there, I decided to see the search trend on the term “economy“. I wondered how it would compare. Here is Google’s trend chart: This chart fascinates me for a couple of reasons: The current economic climate is not prompting people […]
Facebook ads are great examples of wasted money. This one demonstrates what happens when you hire a non-English-speaking writer to create internet marketing material. Disclaimer: Okay, maybe not ALL Facebook ads suck, but many many many of them do.
The Business Diamond Framework&trade is a tool I’ve created in the past couple of years to help businesses achieve profitable growth. From time to time, you’ll read about the Framework and how you can apply it to your business. The Business Diamond Framework™ started life as a way for me to quickly understand my clients’ […]
My favorite commercials right now are for Dos Equiis. “The Most Interesting Man in the World” is a brilliant series and have done what plenty of other marketing has failed to do: Entice me to buy their product. The beer is decent (I’ve tasted better, I’ve tasted worse) and I have no illusions about actually […]
This past summer and fall I had the privilege of working with members of the Canadian Venture Capital and Private Equity Association on the first issue of their magazine. Private Capital delivers news, opinion, and insight into the venture capital industry. Visit the magazine’s web page here and download the premier issue here (8.5 Mbs). […]