Analyzing and repairing your sales process

I think a lot about the sales process. It’s a key element to using the Business Diamond Framework™ successfully to drive innovative change into an organization. Specifically, I use it to create content strategy, which is a burgeoning discipline that aligns content with your business’ aims. In this blog, I’ll talk about aligning content with […]

Recommended reading: Blue Ocean Strategy

One of my favorite books: W. Chan Kim and Renee Maubergne provide readers with a powerful way to look at your business, your competitors, and the marketplace to identify opportunities for differentiation and innovation. Their strategy canvas is the best strategic tool of the book, in my opinion, although their 4 Actions Framework is also […]

Business Diamond Framework: A new way of looking at business

The Business Diamond Framework™ is a new way of looking at a business. There are many different kinds of businesses but all of those businesses perform the same four functions to achieve their unique ends. Those four functions can be depicted like this: “Leadership” represents the vision-casting and management of decision-makers. “Value-Add” represents the input-side […]

Google trending the economy

Recently I posted a blog about how Google Trends “predicted” the recession. While I was there, I decided to see the search trend on the term “economy“. I wondered how it would compare. Here is Google’s trend chart: This chart fascinates me for a couple of reasons: The current economic climate is not prompting people […]