Many Businesses Talk About Their Avatars… But Few Consider THIS Factor

Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]

The Battle Inside Every Entrepreneur

Here’s something I’ve been thinking about for a long time. It’s inspired by a single sentence I read once in a large volume of writing by personal improvement pioneer James Allen… “You will become as small as your controlling desire;as great as your dominant aspiration.“ My thoughts on this… Entrepreneurs and high achievers have a […]