Solve bigger problems.
That’s the theme I’ve been chewing on my
Don’t just solve the problems that everyone is fighting to solve. Solve BIGGER problems. Solve the problems that keep them up at night. Solve the bigger problems they think can’t be solved.
Want more clients?
… Solve bigger problems that more of
Want better clients?
… Solve bigger problems that the right ones face.
Want higher revenue?
… Solve even bigger, costly problems.
Want to expand your own business?
… Solve bigger problems that hold you back.
Want a highly productive team?
… Solve bigger problems that hold them back.
It’s the secret path to growing your own business and helping more clients but many people avoid it because solving bigger problems is mind-bending; you have to stretch yourself in uncomfortable ways to solve the bigger problems for others; you have to take risks and put in the extra effort. That locks out the “same-as” business clones (who fight over the majority of clients) and allows only a very few to the next level who get to work with amazing clients and achieve amazing things.
If you run a business you’re solving a problem. If you want a stronger, better, faster, more profitable business—solve bigger problems.