Everyone wants to think they are more complex and philosophical than they are. But humans really only have 2 basic needs that must be fulfilled in life.
These 2 basic needs determine all decisions in life, including all buying decisions. Those basic needs
People make survival decisions to keep themselves and their offspring alive. People make status decisions to make their neighbors jealous.
Those are the only reasons people do anything.
If you want someone to buy whatever you’re selling, your copy needs to satisfy at least one of those two needs.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)