People read in sequence and hate the open loops of skipped numbers. That’s why I’ve said before that you need to number your points.
Want to take this a step further? Make your call to action the final number in your sequence. So, if you have numbers 1 through 4 as your main points, number 5 is your call to action.
It will force people to review your call to action as a key part of your sales
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)