Copywriting Tip: Make Your Call To Action Part Of Your Sequence

People read in sequence and hate the open loops of skipped numbers. That’s why I’ve said before that you need to number your points.

Want to take this a step further? Make your call to action the final number in your sequence. So, if you have numbers 1 through 4 as your main points, number 5 is your call to action.

It will force people to review your call to action as a key part of your sales proposition, and helps it to carry the same weight as the rest of your copy while also reducing the likelihood that people will skip over it.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)