For longer copy, use headlines throughout the copy… even as frequent as one per paragraph.
Headlines break up the text and draw people along the page, and a well-written headline will use intrigue to tempt people to keep reading.
The other advantage is: you’ll also communicate to the “skimmers”—those who skim the copy without reading it.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)