I’ve always been interested in finance… both real and for entertainment. (BTW, if you enjoy fiction as entertainment, you should check out my financial fiction reviews!) Like a lot of people, one of my favorite board games when I was a kid was Monopoly. In college, though, a friend of mine introduced me to another […]
Monthly Archives: June 2019
Copywriting Tip: Make Your Call To Action Part Of Your Sequence
People read in sequence and hate the open loops of skipped numbers. That’s why I’ve said before that you need to number your points. Want to take this a step further? Make your call to action the final number in your sequence. So, if you have numbers 1 through 4 as your main points, number […]
Copywriting Tip: Use Frequent Headlines
For longer copy, use headlines throughout the copy… even as frequent as one per paragraph. Headlines break up the text and draw people along the page, and a well-written headline will use intrigue to tempt people to keep reading. The other advantage is: you’ll also communicate to the “skimmers”—those who skim the copy without reading […]
6 Types Of Benefits For Your Copywriting
One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]