Copywriting Tip: Your Lead Magnet Should Have A Date In The Title

Aaron Hoos - Copywriting Tips

Got a lead magnet? Put a date in the title. It feels more timely, and that’s what your audience is looking for: a timely solution to their problem.

For example:

“The 13 Strategies That Are Working In 2019 To…”
“9 Ways That Marketers Are Using Copy In 2019…”
“The 6 Tools Every Entrepreneur Should Use In 2019 For…”

Yeah, you’ll have to update it now and then (but you should anyway).

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.