Copywriting Tip: Use Sentence-Case Subject Lines

Aaron Hoos - Copywriting Tips

While there are a few exceptions to this rule, sentence-case subject lines seem to be currently out-pulling title case subject lines or all-lower-case subject lines.

(Again, this varies in a few circumstances and for certain audiences but this is a good rule of thumb at the moment.)

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.