You might think that your prospects’ biggest risks are that they’ll lose money or your solution won’t work for them. Those are risks but not the biggest one.
The biggest risk your audience faces is the risk that they will be embarrassed by buying your solution.
They’ve come to grips with the fact people know they have a problem. Your copy needs to assure them that their family and friends will be astounded at the transformation and will wonder how it occurred.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)