Got a lead magnet? Put a date in the title. It feels more timely, and that’s what your audience is looking for: a timely solution to their problem. For example: “The 13 Strategies That Are Working In 2019 To…”“9 Ways That Marketers Are Using Copy In 2019…”“The 6 Tools Every Entrepreneur Should Use In 2019 […]
Monthly Archives: May 2019
Copywriting Tip: Use Sentence-Case Subject Lines
While there are a few exceptions to this rule, sentence-case subject lines seem to be currently out-pulling title case subject lines or all-lower-case subject lines. (Again, this varies in a few circumstances and for certain audiences but this is a good rule of thumb at the moment.) (Hey! While you’re here, check out my other […]
Many Businesses Talk About Their Avatars… But Few Consider THIS Factor
Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]
Copywriting Tip: Humans Are Messy Contradictions And You Have To Appease Them All
People are messy contradictions. I hinted at this recently when I said that people want to feel both unique AND part of a group. But that’s not the only contradiction. They are naturally drawn to those whose lives are together but they hate people who are too perfect. They are sick of things that are […]
Copywriting Tip: Eliminate The Risk Of Embarrassment
You might think that your prospects’ biggest risks are that they’ll lose money or your solution won’t work for them. Those are risks but not the biggest one. The biggest risk your audience faces is the risk that they will be embarrassed by buying your solution. We care very much about what other people think […]