Copywriting Tip: Guides Are Great Lead Magnets

Aaron Hoos - Copywriting Tips

Want to share some info with your audience in a lead magnet offer?

Ebooks used to the thing to offer. But those have since been devalued because everyone offerdd them.

Then, reports had a higher perceived value at first because they felt more substantial and formal. However, reports went the way of ebooks and became devalued.

At the moment, guide or training are each great lead magnets to offer people. (Note: the term “guide” or “training” should not stand alone but should be combined with other words, like: Insider’s Guide or Fast Action Training).

In some cases, a review or a done-for-you resource are have higher perceived value.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.