Copywriting Tip: Sell A Specific Result

Aaron Hoos - Copywriting Tips

I’ve said in the past that you should sell an emotion. That’s true, and it doesn’t change what I’m about to tell you here...

You need to sell a specific result and/or deliverable. It can’t just be a generic result of improvement or of solving a problem. It needs to be ultra-specific. The more specific the better.

An example of a specific result: “Buy now and you’ll instantly receive my training program that explain step-by-step everything you need to know to start earning $125,632/year through YouTube videos.

An example of a specific deliverable: “Click the button and I’ll email you my free PDF report that lists 18 marketing strategies no one else is using right now.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)


Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.