I’ve said in the past that you should sell an emotion. That’s true, and it doesn’t change what I’m about to tell you here
You need to sell a specific result and/or deliverable. It can’t just be a generic result of improvement or of solving a problem. It needs to be ultra-specific. The more specific the better.
An example of a specific result: “Buy now and you’ll instantly receive my training program that
An example of a specific deliverable: “Click the button and I’ll email you my free PDF report that lists 18 marketing strategies no one else is using right now.”
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)