Copywriting Tip: Offer A Guarantee

Aaron Hoos - Copywriting Tips

Even when your copy is compelling, your readers want to find a reason not to buy from you. They are skeptical.

And, one of the reasons they’ll create in their own mind is: what if I lose money because it doesn’t work?

Eliminate this fear of risk and loss by offering a guarantee. Assure them you’ll give them their money back, without any hoops to jump through. (And, of course, deliver on that promise if it occurs).

But here’s the thing: guarantees can help increase sales but don’t necessarily create more returns. Even longer guarantees have that impact; sure, you might get a really old sale returned but more people will buy without a comparative increase in returns.

Therefore, give your guarantee some teeth to help eliminate that fear of risk and loss.

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.