Your audience doesn’t want to buy from someone who is perfect. (We actually hate perfect people.) Therefore, when you’re writing your copy, introduce slight imperfections into the copy. Don’t play the role of the high-level perfect guru; instead, adopt the mindset that you are an imperfect person and just a few steps ahead of your reader.
This shift in mindset keeps you real to your audience; they want to see that the solution worked for a regular person so that it will also work for them.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)