People want instant relief. They don’t want to have to work for a solution… even if they know that the solution requires work.
It’s why so many diets fail. It’s why people become so-called “
You can tap into this same mindset in your sales copy even if your product or service requires work. Simply highlight how the reader will feel when they have achieved whatever you are selling. Focus on selling the positive post-completion emotion (after all, that’s what they are buying).
(And for the people whose ethics are offended by the above paragraph? Let me make it plain and simple people ALWAYS buy
It comes down to instant relief: that’s what your audience wants and that’s what they’ll buy… and even if it takes some work, they’re ultimately buying from you the instant emotional experience of the feeling of a solved problem.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)