People know they’re reading
The way to do this is to stick a higher price earlier in your copy. Here are a few ways to do this:
- Mention the VALUE of your product or service
- Mention a higher-priced product that your customer could buy
- Mention a higher-priced service that you sell
- Mention a higher-priced service that a competitor sells
You don’t even have to be intentionally comparative about it; people will view the price and then later, they’ll view your product’s purchase price in comparison to the earlier price (even if it’s an apples-to-oranges comparison).
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)