Copywriting Tip: Mention A Higher Price Earlier In Your Copy

Aaron Hoos - Copywriting Tips

People know they’re reading copy, and you’re not trying to hide it. Implicitly, they know you have something to sell them, so they’re expecting a price.

But of course you want to position your price as being great value, and a lower price than they were expecting.

The way to do this is to stick a higher price earlier in your copy. Here are a few ways to do this:

  • Mention the VALUE of your product or service
  • Mention a higher-priced product that your customer could buy
  • Mention a higher-priced service that you sell
  • Mention a higher-priced service that a competitor sells

You don’t even have to be intentionally comparative about it; people will view the price and then later, they’ll view your product’s purchase price in comparison to the earlier price (even if it’s an apples-to-oranges comparison).

(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.