Your audience doesn’t want to buy from someone who is perfect. (We actually hate perfect people.) Therefore, when you’re writing your copy, introduce slight imperfections into the copy. Don’t play the role of the high-level perfect guru; instead, adopt the mindset that you are an imperfect person and just a few steps ahead of your […]
Monthly Archives: March 2019
Time Management Tricks For Copywriters And Freelancers
As a copywriter, I sell my time. … err… well, technically I sell my expertise but it’s constrained by the time it takes to deliver it, so the more I can decouple that limitation, the more of my expertise I can sell, and the more money I make. Therefore, over the years I’ve built up […]
Copywriting Tip: Offer Intant Relief
People want instant relief. They don’t want to have to work for a solution… even if they know that the solution requires work. It’s why so many diets fail. It’s why people become so-called “shelf-help” addicts. Because they buy something to get instant relief. You can tap into this same mindset in your sales copy […]
Copywriting Tip: Sell The Sizzle
This copywriting tip is a cliche. But that doesn’t make it untrue. If you want to sell more in your copywriting, the only way to do it is to sell the sizzle, not the steak. In other words, you have to sell the emotion that the reader will feel after they have bought your product […]
I Love What This Small Grocery Store Is Doing To Attract Customers
It’s a common topic of discussion among business owners that bricks-and-mortar stores are dying… as if the very presence and ubiquity of the internet is leading to the inevitable demise of in-person shopping. And maybe that’s a possibility in the future… for some stores… but I don’t see it as the sweeping inevitability that people […]