Words carry great weight for people. Behind every word is an emotional meaning that is deeply embedded… for good or for bad!
For that reason, you should never use the word “Submit” on your website buttons (such as a newsletter subscription form).
After all, who wants to submit? (Well, I guess it’s appropriate if you run a BDSM site… otherwise, avoid it.)
Instead, encourage people to take the next step or to “Click Now To Get The Free Report”.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)