Since ancient times, people have used stories to connect with their audience and engage them (while secretly telling them how to think). Still works today.
Add stories to your copy. Some can be testimonials; others can be stories of a fictional person who uses your product or service; others can be one-line stories that engage people.
One of the best stories in all of copywriting is the famous headline from John Caples: “They Laughed When I Sat Down At The Piano, But Then I Started To Play…”
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)