It’s been an interesting few months. I’ve felt for a little while like I was stuck in my business. Not in a terrible way; not that my business was doing poorly; rather, I was doing well and wanted to grow more… yet, I felt I was hitting my head on a ceiling of what I […]
Monthly Archives: February 2019
Copywriting Tip: Use Questions To Draw Your Reader Through The Copy
People hate open loops. They need to close them. People hate loose ends (even though most of our lives are loose ends!) Want an example? Try tapping the well-known “shave-and-a-haircut” and see who finishes. That’s a silly example but it perfectly illustrates the concept of the hatred of open loops. People need to close them. […]
Copywriting Tip: Add A Villain To Your Copy
People need someone to blame. (For proof, refer to all social media interaction.) When we have someone to blame, we feel better about ourselves and the group that we’re in, and we’re more willing to take action to… … make ourselves like our peer group … make ourselves different than our opponents The simplest way […]
“The Business That Can Spend The Most To Acquire A Customer—Wins”
“The business that can spend the most to acquire a customer wins.” – Dan Kennedy This is a quote from Dan Kennedy. I’ve heard it many times in his books, his trainings and from others who quoted him. Most recently I read it again in Russell Brunson’s book Dotcom Secrets (which I was just leafing […]
Copywriting Tip: Never Use The Word “Submit” On Your Buttons
Words carry great weight for people. Behind every word is an emotional meaning that is deeply embedded… for good or for bad! For that reason, you should never use the word “Submit” on your website buttons (such as a newsletter subscription form). After all, who wants to submit? (Well, I guess it’s appropriate if you […]