Why Every Copywriter Should Be Watching ‘Comedians In Cars Getting Coffee’

Aaron Hoos

The show Comedians In Cars Getting Coffee is not new. According to imdb, it just finished its 10th season. But I don’t watch a lot of TV and I was slow to jump on this show but now that I started watching it, I’m religiously catching up by watching an episode almost every day.

If you’re a copywriter, you should be watching it too. If you’re not, I urge you to start.

I realize that’s a weird thing to say, but hear me out and it will make perfect sense…

Obviously I first heard about the show when it came out but I ignored it because talk shows are okay but I don’t love them. All too often it’s just movie stars promoting their latest movie, and they sit with a talk show host for 5 minutes and answer softball questions. (Jimmy Fallon is mixing things up a bit but the talking part of his talk show is pretty much the same.)

And I didn’t see how Comedians In Cars Getting Coffee would be much better, especially since I just didn’t see Jerry Seinfeld as a talk show host.

But then I saw part of an episode that someone shared, and it was engaging enough that I went back and watched the full episode. Then decided to start from the beginning.

Now, I’m watching one episode a day (not quite binging but as close as my schedule will allow). And I’m getting a lot out of it as a copywriter, strategist, and investor.

The reason is: this isn’t a regular talk show. Aside from (very obviously) being about comedians… in cars… getting coffee…

… Jerry Seinfeld actually has a different purpose for this show: he brings together his love of cars and coffee, plus, he sits down with comedians for a one-on-one discussion about the craft of comedy.

And that’s the real value right there: these are people who are legends, ultra successful, highly sought-after, and could be considered “experts” in their craft. And they are sitting with Jerry, another legendary expert, and they are talking about their craft.

This isn’t a show of 5 minute softball questions about their upcoming movie; it’s two experts talking about things like…

  • What is required to succeed in a truly shark-infested industry like comedy
  • How hard you need to work to succeed… and how much harder you need to continue to work after you’ve succeeded (and after everyone else thinks you should be sipping martinis on a private beach)
  • How to create jokes
  • How to tell when they are effective (hint: comedians do more split testing than copywriters)
  • They even talk about the science of joke construction (for copywriters, it’s no different than sitting down to dissect a headline or bullet)

I learn something from almost every show… about entrepreneurship, success, storytelling, and copywriting. And ultimately what I see in this show solves one of the complaints I have in the field of copywriting…

A lot of copywriters study to get better but many find that they hit a ceiling at a certain point because nearly all the copywriting information available to study is pretty basic… so what do you do when you want more advanced copywriting strategies to study? And, how do you dissect your own work (and the work of others) from the level of an expert?

THAT is where Comedians In Cars Getting Coffee really shines. It’s a show about 2 experts sitting down and dissecting their craft from the level of an expert. I’ve found that I think and talk differently about my work ever since I started watching the show, and I am approaching the critical review process as a copywriter with a higher level of expertise because of what I learn from the show.

My recommendation? Watch Comedians In Cars Getting Coffee with a pen and paper in hand and pay specific attention to how they discuss and dissect their craft. Think about how you can do the same in your business. Revisit this list often and become the expert you wish existed in the copywriting field.

(And no, you don’t HAVE to be a copywriter to get value out of this! Anyone who has a craft—musicians, artists, graphic designers, etc.—will all find massive value in the interaction of experts.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.