Your copy needs to do 3 things:
- Connect with your audience. Build rapport and make them feel like you understand them.
- Convince them that you can solve their problem. Everyone has a problem that needs solving but not everyone is convinced that you can help them. Your copy needs to convince them with proof.
- Convert them to take action. Convincing them isn’t enough, you have to apply sales techniques to get them to act.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)