People are selfish. They love to hear/read their own name or (at the very least) talk about themselves.
Therefore, personalize your copy.
If you have the option, use the person’s first name.
If that’s not possible, use “you”.
If that’s not possible, imply the person’s name by speaking directly to them.
(Hey! While you’re here, check out my other copywriting tips for persuasion secrets and psychology hacks to increase conversions.)