The show Comedians In Cars Getting Coffee is not new. According to imdb, it just finished its 10th season. But I don’t watch a lot of TV and I was slow to jump on this show but now that I started watching it, I’m religiously catching up by watching an episode almost every day. If […]
Monthly Archives: January 2019
Copywriting Tip: Use Simple Calls To Action
A confused mind says no. So, your copy needs to be as clear and simple as possible. And nowhere is this more important than your call to action. A reader should understand exactly what is required of them before they buy. There shouldn’t be any mystery or confusion. Spell it out as plainly as possible […]
Copywriting Tip: Number Your Points
Many people skim sales copy. But if you want people to run through your copy and more likely read it, number your points. People are wired to follow a sequence of numbers. It’s much harder for people to skip, skip, or jump around in reverse order when things are numbered. We’re wired to go through […]
When Was The Last Time You Updated Your Avatar?
You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]
Copywriting Tip: Your Copy Needs To Connect, Convince, And Convert
Your copy needs to do 3 things: Connect with your audience. Build rapport and make them feel like you understand them. Convince them that you can solve their problem. Everyone has a problem that needs solving but not everyone is convinced that you can help them. Your copy needs to convince them with proof. Convert […]