As a copywriter, clients hire me to deliver copy that gets their prospects taking action. Along with my knowledge and experience distilled into words, they’re also paying for my time—for me to spend time on their project.
Of course I want to deliver great value but also I want to make more money. So, I can increase my rates (done!), I can fill my schedule with my clients (done!) but I can also become more productive to help me deliver great content faster.
When we think of productivity, we often think of working faster and more focused to get more done in less time.
- A key part of that is simply having the willpower to make sure we are doing what we should be doing when we should be doing it.
- And the reverse is also true: eliminate procrastination by using anti-procrastination hacks like finishing the most procrastinated tasks first or using this funny zombie procrastination strategy I created.
- And of course there’s the power of making sure you are fully focused and engaged during your best working time.
- And getting up earlier to get an earlier start on your day.
I’ve tried them all and created gains from each of them, helping me to increase my productivity and get more great copy written for my clients.
And if you’re like me (a professional who sells knowledge + experience + time), you probably have done some or all of these things to increase your productivity.
But I’ve hit a wall and so will you: there are only so many hours you can add by getting up early; there’s only so much focus you can have, it doesn’t make you get your existing work done any faster.
In other words, there are limits and if you are focused on being more productive, you will hit these limits at some point. For example, for my situation as a copywriter, some limits include: the process of writing, my typing speed, the need to communicate with customers (I can’t ask them to talk faster!), the need to do research, etc. Of course in your professional situation there might be other limits… so the question we should be asking is: what can you do to break through those limits to become more productive when you think you’ve already squeezed out all the productivity you can?
The key that unlocked it all for me was breaking down what I do into smaller pieces. Rather than asking: “How to I deliver my copywriting service faster and more efficiently?” I broke down what I do into individual pieces. When I deliver copywriting service, I really do the following…
- Connect with the client and get the project assignment from them
- Outline the project
Depending on the project, it could vary a little but that’s generally what many of my projects look like.
Now, instead of asking “How to I deliver my copywriting service faster and more efficiently?”, I ask “How do I do each step faster and more efficiently?”
This opens up a variety of methods that I hadn’t considered before when I was thinking about this more generally. In other words, getting more specific reveal new productivity opportunities. For example…
- Maybe I could have a fillable Google Form that my clients simply send projects to, thus eliminating the need to talk to them on the phone.
- Maybe that filllable form also starts the outlining process for me by capturing the data and putting it into a project management spreadsheet with a service like Zapier.
- Maybe my research could be outsourced to someone else.
- Maybe I could use more templates that eliminate the time it takes me to decide how I want to write this piece.
- Maybe the proofing can be outsourced to someone else (after all, my expertise is in creating the words, not in making sure that the grammar is perfect).
These are just a few examples but already I can see that applying even a couple of them can increase the amount of monetizable writing time I have while minimizing the other aspects of the project that can be time-consuming.
And once I’ve done this for one service, I can break it out in other ways too: perhaps for other writing and content services I provide, or my consulting services, or my investing… or whatever.
Breaking things down into parts and examining those parts in detail will reveal greater productivity opportunities than when thinking about your service as a whole.