As a copywriter, I write a lot of bullets in my sales copy. Things like…
- Discover the 4 mistakes that are holding your business back from doubling in size this year (one of these mistakes can be fixed in under a minute and can bump your income by 15% or more).
… that kind of thing.
Copywriters use a ton of these bullets. I love ’em and would happily write them all day long.
Problem is, even though bullets tend to follow a pattern (or, at least mine do), you have to make each one creative and fresh and compelling. Or else people won’t read them.
And it starts with a verb. I like to start every copywriting bullet with a verb so I’m collecting verbs that I can start my bullets with.
Here are the ones I like…
Verbs For Copywriting Bullets
Discover
Learn
Find out
Unlock
Uncover
Reveal
Expose
Receive
See
Hear
Read
Install (into your brain)
Download
Meet
Network with
Rub shoulders with
Avoid
Create
Build
Grow
Implement
Tap into
Accelerate
Put an end to
Start
Drive
Push
Increase
Decrease
Overcome
Ascend
Climb
Assert
Challenge
Thoughts About Bullets
Not all bullets are going to be perfect every time. Of course you need to consider who your audience is. And some copywriters will look at this list and suggest that some verbs are too boring while others are too weird (which may be true but sometimes a boring verb is useful if only to put more emphasis on the subsequent feature and benefit that the reader will get.
Bookmark this post and check back because I’ll add more as I think of them!
Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He’s the author of several books, including The Sales Funnel Bible.