I’ve been a copywriter for a long time.
I’ve honed my skills in the gladiatorial arena of freelancing where I earn a comfortable living by delivering persuasive copy and engaging content to my clients.
Although there is no official MBA in copywriting, I’ve suggested a curriculum for an imaginary version. And I’ve continually educated myself by reading books, taking courses, studying under the great copywriters, and applying and testing what I learn every single day.
And if you’ve been doing this for as long as I have, you tend to run into the same copywriting tools and ideas and methods over and over again. And there’s nothing wrong with using those tools and ideas and methods. They are good and they work. But why stick with a small toolset when you can have a bigger toolset of advanced tools that help you do even more?
I want more. I need to reach higher in my skills and knowledge and career. And those who know me know how curious I am. I love to study and dig. I want to always learn more and explore ideas at a greater depth.
I don’t want to be just any old copywriter. I want to play a higher game in my own business and for my clients. I want to be a better copywriter… No, not just a better copywriter, an AMAZING copywriter whose work sets the standard and breaks records and drives more business for anyone who uses my copy. I want to be a world-class copywriter and I’m not there yet.
So, I’m starting a new series on my blog to express something I’ve been thinking about and looking for, for a long time: Advanced Copywriting Strategies.
Writing this series will push me to seek out better strategies and ideas. I’ll be looking for strategies that are next level; I’ll be taking well-known (“basic”) tools and ideas and pushing them to make them better; I’ll be seeking to achieve mastery in consumer psychology and related disciplines. And in articulating them to others, it will force me to chew on them and master them in my own business and for my clients. It will expose gaps in my knowledge so I can fill in the missing pieces and build on a stronger foundation.
This series is my journey to become a world-class copywriter. I’m not perfect and neither will my study. But I will learn every day and I hope you join me on my journey.
This tag — Advanced Copywriting Strategies — will bring together everything that I’m writing and thinking about so you can push yourself higher in the world of copywriting too.
Join me on my journey to become even more persuasive.