Most People Start Businesses This “Backwards” Way (Here’s What To Do Instead)

When it comes to starting a business, there’s the simple, straightforward way that is more likely to succeed… and then there’s the way that most people do it. When I was a kid, I wanted to start a business. I thought about it constantly! And my thoughts always started in the same place: what should […]

Verbs For Bullets

As a copywriter, I write a lot of bullets in my sales copy. Things like… Discover the 4 mistakes that are holding your business back from doubling in size this year (one of these mistakes can be fixed in under a minute and can bump your income by 15% or more). … that kind of […]