It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro.
Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other businesses successful and that was the catalyst that skyrocketed him from making less than $1 million a year to well over $28 million a year.
Today he is a force to be reckoned with in the home service industry and he still runs his home service business while also coaching other service business owners (electricians, plumbers, HVAC techs, etc.) to massive growth. He’s like a bad-ass Tony Robbins for the home service industry.
On his podcast, we talk about copywriting and sales funnels, including…
- Identifying preferred customers
- Empowering and disempowering words
- Strategic copy
- Dealing with objections
… and more.