Here’s the simple way to avoid this catastrophic error when creating your brand

You’ve got a business. You’re building a sales funnel. You’re putting together your product or service. And somewhere in there you need to build a brand. If you’re starting to build your business’ brand, avoid this catastrophic error: They create a brand… but they don’t create one that is unique. They create a catchy-sounding business […]

9 things that are awesome even though we usually think they suck

Warning: You’re not going to agree with me on some or all of these. That’s okay. That’s actually the first one! :) 1. DISAGREEMENT It seems like most people try to agree. They try to find common ground, achieve alignment, come together, whatever. And sometimes that’s helpful because when you work together with someone, you […]