If you’re trying to decide on the best social media strategy, you’ve probably missed this crucial first step…

This is a pretty common scenario: I’ll get on the phone with someone to consult with them about their business and somewhere in the conversation they’ll ask a question. The question usually sounds something like this: “Should I get a Facebook page, a Twitter account, a LinkedIn profile? What about Pinterest? Or Instagram?” It’s a […]

Financial fiction review: ‘Graveyards Of The Banks’ by Nyla Nox

Love financial fiction? So do I. And I review them for you! In this post I’m reviewing… Graveyards Of The Banks by Nyla Nox   Financial fiction meets Dante’s Inferno meets The Office. OVERVIEW: This is the story of a young woman in London who is strapped for cash after her anthropology career falls short, […]

The quicksand principle: 12 on-site strategies to draw people deeper into your blog

Quicksand! In cheezy action shows, it was the vilest of naturally occurring killers, slowly drawing people deeper and deeper to their own demise. In the online world, YouTube is excellent brilliantly devious at applying the principle of quicksand. I’ll start watching one video and an hour later I’ll find myself watching crazy cat videos plumbing […]