I love the newness of the year. There is so much possibility.
Possibility is what I wanted to post about today. Every year I look at my wish list of products, services, brands, businesses, and investments that I want to do and I try to schedule them ALL for the new year. Because I want to do so much and it’s easy to be overly optimistic about how much time I’ll have. And perhaps because I’m slightly crazy.
But this year I’m trying something different. I recognize that I always have more ideas and opportunities than I have time to pursue. So this year I’ve written a sort-of contract with myself: I’m only going to focus on a few specific projects.
Here’s what is getting my attention this year: I’m going to continue working as a writer, completing copywriting projects for clients (I almost want to add “of course” after that. I mean, it’s my bread and butter and it’s what gets me out of bed in the morning). I’m also going to ramp up some focus on sales funnels, especially on my Sales Funnel Bible book, which has been enjoying some sales in spite of me completely ignoring it. I have some existing investments that need my attention, including a couple of brands and some real estate. And I have two more books to publish this year.
That’s it. I’m cutting myself off after that.
And as for everything else? Well, it will have to accumulate in my Someday/Maybe file (GTD FTW!). I simply have to say “no” to it. That’s going to be hard. Sometimes, it will downright suck because I know some opportunities will come my way that I’ll desperately want to act on but cannot.
Why am I doing this? Well…
I’m trying to break myself of the habit of pursuing the shiniest newest thing to the detriment of the projects in my life that are already running. (Regular readers of my blog won’t be surprised by this: I talk about the importance of finishing what you start a lot because it’s something I struggle with). I’ve been feeling this especially lately as I try to deepen my commitment to my clients. I want to serve them and I can really only do that when I have more time and focus and energy to give them.
And, the projects I’ve chosen to focus on this year are doing well but can do much better if I give them a bit of focus. (In fact, a few of them have the potential to be real game-changers in my business… one has shown itself very clearly to be a game-changer in the past few months and I want to try to build on the escalation). In other words, I want deeper roots on these projects.
Within just a couple days of making this decision (I did some preliminary work and finally nailed down the exact topics just the other day) I have already seen the benefits of doing this. They’re huge, and I’m really happy so far. (Yes, in about 3-6 months I’ll be facing some serious temptation to dial a new project into the mix but I’ll do my best to resist).
The clues are there pointing to a great year in my business. I’m excited about what’s in store. I hope 2015 is your best year ever, too!