It doesn’t matter what you sell, I’m going to show you the easiest way to sell it:
Seriously, this is the simplest way to sell ANYTHING. Ever.
Here it is…
Yes, it’s that simple.
Marketers and sellers try to make it more complicated than that. They try to find tricks and gimmicks and clever jingles and compelling stories and sales techniques to close the deal. Sure, those tactics can help. They might sell a product now and then.
But absolutely NOTHING in the entire sales universe can sell products as well as solving a problem.
People learn to live with problems and annoyances and they might not even think of buying something because they develop unconscious workarounds. But their most pressing problems that smack them in the face are the ones they happily throw money at to solve. Everyone willingly spends money to solve their biggest, most burning problems.
“But I do solve a problem and no one buys from me,” the contrarian might say. (Actually, I know someone who has said this very recently to me about the struggling business they run). So maybe I should clarify: You shouldn’t just solve a problem. You should solve their specific, most pressing problem. That’s a huge difference.
Do your research, find out what problem/need/pain that your prospects faces, and then solve it with your product. Boom. Easy.
And here’s the best part: The more acute the pain, and the faster and more effectively that your product or service solves that pain, the easier you can sell (and the more money you can charge).
So, if you want to sell something, figure out what burning problem your product or service solves. And then show your prospect how it’s solved.
And if want to make more money, figure out when your prospect’s problem is at its absolute worst. Then offer to solve it.
And if you think you’re solving problem but you’re still struggling to close the deal then you’ve failed to either identify the most deeply felt problem, or, you’ve failed to show how your product solves it.
Selling is simple. Just solve a problem. It’s easy, fun, and feels good.