Remember me? I used to blog here from time to time

It’s been a while since I’ve blogged… but I’m not going to apologize for it. I’ve been focused on a few other things lately. Here’s what has locked up my attention for the past few weeks:

My book, The Sales Funnel Bible is basically published. The book has been approved to print and it should hit Amazon’s virtual bookshelves in the next week; I’ll post about it when it is ready to buy. This book is the first of what I hope to be a massive publishing empire. Haha! Joking. In truth, this book is the first of several that I have cooking away in my brain and now that I’ve done one (one for myself — I’ve written books for other people), I have a bunch of ways to make it easier and faster to write and publish future books. (Blog post idea!!!) Writing a book is ridiculously hard work but it feels SO GOOD to have that book in your hands. Confession: I’ve started writing the next one.

My wife’s book should be coming out soon (soonish), too, and at that point we’ll kick her biz into high gear. (Her book is integral to the rest of her marketing so it had to come first). Really excited about that.

I recently helped the owners of a start-up to sell their company. It’s an interesting situation because they’re actually only selling part of their company so I helped them structure the deal and separate the part of the business they’re selling from the part of the business they are keeping. They did the hard work of building the business and they did the hard work of negotiating with the buyers. I was a fortunate bystander who got a chance to participate. It was fun and I was so excited when the deal closed late last week.

In the work I do as a copywriter for real estate investors, I’ve got a really exciting joint venture starting up: I recently put together a deal with a real estate investor that should generate some cool projects for us in the future. I can’t say much more about it right now because we’re still putting the details in place but it has the potential to really make a big change to my business. But it’s taken up a bit of my time thinking about and planning.

One of my clients, an insurance company, asked me to work on a project with them to help them introduce a new intranet to their staff. What’s cool about this project is that they are normally very structured and formal in the documentation I write for them but this project is different and they want to experiment with a new, unique, and memorable launch. Really honored to be asked to help them launch it.

The winter here was pretty tough. (I hear it was tough everywhere). Where I live, it was the coldest winter since 1898. I’m not usually affected by the weather (which is why I don’t mind when it gets cold and snowy here) but this year took a toll on my usually-optimistic-about-the-weather attitude. There’s still a little bit of snow on the ground in my yard as I write this (on April 27th!) but the lingering cold has had a benefit of prolonging the snow-melt and thus dramatically reducing the threat of flooding for the province. But with all that melting snow, I’ve had a lot of work to do in the yard: Shoveling (the snow away from the house because there was so much of it), cleaning, raking, prepping the sump pit to run (just in case!), etc.

Now that these projects are starting to hit a critical mass (along with the other projects I’ve got going on right now), I finally found a few minutes to write about them and to think about what I want to post about this week.

Hope everything is going great for you!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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