Case study: Revamping a sales funnel incrementally

When your business is struggling with making profitable sales, sometimes what you need to do is revamp the sales funnel — basically take everything apart and rebuild your business from the sales funnel, up. The benefit of doing this is that (if you plan correctly) you can do it fairly quickly, without a lot of […]

6 things no one tells you about goals (and why you might not achieve them)

As I write this, it’s the beginning of the month, which means I’m in goal-setting mode. I’m creating a bunch of goals for the month (and, because it’s also a weekend, I’m creating a bunch of goals for the week). So. Many. Goals. I’m an avid goal-setter. I love setting goals and working toward them, […]