Starting a business? Start with a service.

I’m going to get into trouble writing this post. I think people might comment (in this post or privately by email) who will chastise me for suggesting this. I can predict the emails now. But I’m here to tell you that they are wrong. Regardless of what the experts tell you, start a business that […]

Case study: Increasing profitability with passive income

Businesses survive (and thrive!) by continually generating income. But as a business owner, it’s easy to get caught up in a vicious cycle of performing a service, getting paid for it, performing another service, getting paid for it, etc. That turns into a treadmill because you become dependent on that income and if you are […]

What is (business/financial) security and how do you achieve it?

One of my clients is a large corporation that contracts a lot of consultants. I had a recent conversation with an employee there who was wondering about life of a consultant. We were “comparing notes” about the difference between being a consultant and an employee. They said that even though there were drawbacks to employment […]

Current project: Technical writing for an insurance company

Most of my work is as a copywriter for real estate investors. But that wasn’t always the case. I used to do a lot more writing for financial audiences not that long ago. In fact, one of my favorite clients was an insurance company that I did some technical writing for a few years ago. […]

I was skeptical about Radio Shack’s Super Bowl commercial. And then I watched it…

Radio Shack is pretty bland… and it has been for as long as I remember. I suppose there could have been a time when their business model was cutting-edge-meets-convenience: They could have been the go-to place for consumer technology with convenient locations in the mall. But if that was the case, it was decades ago… […]