4 reasons why you might want to use fewer marketing channels

You have a lot of marketing channels to promote your business. The list is ever-growing and ever-evolving. And the default action of many entrepreneurs is to use as many of those marketing channels as possible to get the word out about your business. Unfortunately, no entrepreneur has unlimited time, money, and effort to promote their […]

Consistent sales versus frequent sales: Are you focusing on the wrong one?

If you ask a new entrepreneur what they should be striving for, they’ll probably tell you that one of their goals is to sell with as much frequency as possible. And at first glance, it might make sense to an entrepreneur to try to get as many sales as possible to rake in that money. […]

The liberation of limitations

I recently came across an article in Copyblogger that really resonated with me. (If you’re a regular reader of Copyblogger, you’ll probably say: “Don’t all their posts do that?). This particular post was about how email design limitations may see problematic at first but are actually liberating. In the post, the writer talks about learning […]

Are you using both types of marketing in your business?

I was putting together a marketing plan for a client recently and I was listing all of the places where they had already been marketing. Just in social media alone they were marketing on Twitter, LinkedIn, Google+, Facebook, YouTube, a blog, Tumblr, Storify, Disqus, Quora, plus a couple of other industry-specific channels. On top of […]

The 5 steps to identify your sales funnel… This is the starting point of a more profitable business!

I frequently assert that your sales funnel is the most important asset in your business. It’s the structure around which you build your business, it’s the pathway that prospective buyers follow on their way to giving you money, and it’s a strategic tool you can use to grow your business. The starting point for you […]