Why you should think twice before starting a business

“I’ve got a great idea for a book,” someone told me recently… and then went on to recount what is possibly the worst idea I’ve ever heard for a book. I wished them good luck and declined the “opportunity” to work on the book with them. I hear this fairly commonly: “I have a great […]

Aaron Hoos’ weekly reading list: ‘Traffic, willpower, change, and learning’ edition

I’ve got quite a variety of reading today… and these are all topics I absolutely love thinking about. I hope you enjoy them as much as I do. How I Increased My Search Engine Traffic by 13.15% in Just 30 Days Through Google’s In-Depth Articles. In this post, blogger Neil Patel gives us a case […]