#FinishWhatYouStart case study

A few months ago, I started a huge project with a client. The experience nicely coincided with my blogging about finishing what I start, so a lot of what I’ve been learning is feeding the project and vice versa. From October through the middle of December I wrote furiously to create my part of the […]

Financial advisor article published at Agent eNews: “Hello” to “Yes” – Become a Professional Persuader

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at Agent eNews. The article lists the components of building a relationship and how how each component builds on the next to enable financial advisors to effectively sell […]

Aaron Hoos’ weekly reading list: ‘David Ogilvy, Steve Jobs, SEO, and social media’ edition

Here is what I’ve been reading this week. The David Ogilvy memo. This post at Business Insider reveals a memo written by famous copywriter (and founder of the marketing firm Ogilvy & Mather). The memo lists ten short tips on how to be a better writer. This list is great! You should read it. It […]